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ArtE Mediatech Delhi. Mumbai. Bangalore. Dubai.
One platform.

An AI-native commerce marketing platform, built by ArtE Mediatech.

Every marketplace. Fewer tabs.
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01/ Why Optimus

Retail media grew faster than the tools to run it.

Spend keeps spreading across a widening set of commerce and advertising ecosystems. The workflow that holds it together is still a person, a spreadsheet and ten open tabs.

01

Disconnected dashboards

Every platform has its own console, its own logic, its own export. Nobody sees the whole picture in one place.

02

Manual reporting

Analysts spend the first half of every week rebuilding the same sheet instead of reading what it says.

03

Platform-specific workflows

Bid logic, keyword structures and naming conventions differ everywhere, so learning does not carry across.

04

Decisions made too late

By the time the numbers are clean enough to act on, the week that produced them is over.

Retail media shouldn't require ten tabs open to run one campaign.
Rohit Sakunia, Founder, ArtE Mediatech
fragmented
02/ The platform

Five capabilities. One connected workflow.

Campaign management, performance analytics, retail insights and optimisation in a single system, across every commerce and advertising ecosystem you sell on.

Unified cross-platform commerce management 01

One place for campaign management, performance analytics, retail insights and optimisation across multiple commerce and advertising ecosystems. Fragmented operations become a single connected workflow.

Campaign managementMulti-platformSingle workspaceRole-based access

Autonomous AI optimisation 02

Optimus continuously analyses performance, identifies growth opportunities, and either recommends or automates changes across budgets, bids, keywords and product visibility. You set how much runs on its own.

Budget pacingBid controlKeyword harvestingProduct visibilityRecommend or automate

Analytics and decision intelligence 03

Near real-time dashboards, predictive insight and reporting built for the people who sign off on spend. Brand and marketing leaders get the view they need to move quickly and defend the call afterwards.

Near real-timePredictive insightExecutive reportingReturn on ad spend

Faster time to value through automation 04

Onboarding, campaign creation, reporting and monitoring are automated, so operational overhead drops and the team spends its hours on strategy rather than execution.

Automated onboardingCampaign creationScheduled reportingAlerts and monitoring

Built for what commerce becomes next 05

A scalable platform designed to evolve with the retail media ecosystem, so new marketplaces, advertising channels and commerce opportunities arrive through one stack instead of another integration project.

New marketplacesNew ad channelsOne stackExtensible
capabilities
03/ How it works

Connected in days, not quarters.

Automated onboarding means the first useful view of your accounts arrives fast, and the optimisation layer starts learning from day one.

STEP 01

Connect

Link seller and advertising accounts across marketplaces. Automated onboarding handles the mapping.

STEP 02

See

Spend, sales, share and product performance land in one place, normalised across platforms.

STEP 03

Act

The AI layer surfaces opportunities and either recommends the change or makes it, inside your guardrails.

STEP 04

Report

Executive-ready reporting goes out on schedule. The weekly rebuild of the same sheet stops.

Optimus is live and running mandates today.

Available now to brands and sellers scaling retail media operations.

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04/ Clients

We work with leading consumer durables and FMCG brands.

Optimus already runs some of India's largest consumer durable and FMCG media mandates.

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Change in return on ad spend for a top-three consumer durables brand.

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Reduction in weekly reporting hours across the account team.

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Marketplaces and retail media networks managed through one workspace.

Consumer durablesFMCGElectronicsHome and kitchenPersonal careAppliances Consumer durablesFMCGElectronicsHome and kitchenPersonal careAppliances
BeautyPackaged foodsLarge appliancesSmall appliancesHealth and wellnessHome care BeautyPackaged foodsLarge appliancesSmall appliancesHealth and wellnessHome care

Categories served. Client names stay with our clients unless they say otherwise.

clients
05/ The company

Built by an agency that runs this work every day.

ArtE Mediatech is a marketing and technology company working at the intersection of the two for close to ten years. Founded by Tejender Sharma and Rohit Sakunia, it handles integrated brand mandates spanning media strategy, performance marketing, content and creative production.

Optimus is ArtE's first product extension into AI-native martech, built on the experience of managing commerce and performance marketing at scale. It was designed against real mandates, not a whiteboard.

Founded2018
FoundersTejender Sharma, Rohit Sakunia
Team150+ people
OfficesDelhi, Mumbai, Bangalore, Dubai
PracticeMedia, performance, content, creative
ProductOptimus, available now
ArtE Mediatech
06/ Contact

Ask us anything about Optimus.

Whether you are evaluating the platform or just want to understand how it fits your stack, write to us and a person will answer.

hello@artemediatech.com
07/ Where we are

An ArtE Mediatech product.

Built and supported out of our offices across India and the UAE.

DelhiMumbaiBangaloreDubai